a family run fragrance firm has won a king s award for enterprise after growing exports 500%. we ll speak to the boss. could an easing of tensions between the world s economic superpowers be on the way? in a major speech in washington on thursday, us treasury secretary janet yellen has called for a constructive and fair relationship with china, saying a decoupling of their economies would be disastrous for both sides. secretary yellen also said she plans to visit china for talks. us china relations are in their worst state in decades with the biden administraton enforcing a strict export ban on advanced technology to china, which accuses washington of trying to stifle its modernisation. from new york, our correspondent samira hussain reports. it has been five years since the united states imposed tariffs on billions of dollars of goods coming in from china. they not only have trade relations but diplomatic relations but diplomatic relations between the two countries have
needed to start a business, we decided that candles would be perhaps an excellent idea to try, and so we did. we started from a 1 bedroom flat, and here we are many moons later. find from a 1-bedroom flat, and here we are many moons later.- we are many moons later. and i understand we are many moons later. and i understand the we are many moons later. and i understand the name we are many moons later. and i understand the name is quite i understand the name is quite personal as well. personal as well. yes, sebastian, personal as well. yes, sebastian, our - personal as well. yes, sebastian, our son, i personal as well. yes, l sebastian, our son, who personal as well. yes, - sebastian, our son, who is working in the business, is known as seb, and we also have a daughter called selina. she couldn t pronounce the name when she was little, so she called herself nini. when she was little, so she called herself mini.- called herself nini. sebnini has managed called herself nini. s
mission and purpose, want far more development, and how, as ceos, do we manage that? however hard it is, put culture first. culture is the most critical thing that will need your business. it will help people make better decisions, it will help you create better products, it will make people when they are not at work feel more passionate about the job that they do and talk to all of those around them in every part of life, and i think that when you have an organisation where people feel like they want to be part of it, not have to be part of it, you will see a massive shift in your organisational performance. finally, later this friday, a select group of british companies will be awarded the king s awards for enterprise, which celebrate outstanding achievement by uk businesses. we can reveal one of them family run home fragrance and candle maker sebnini, which has clocked up 500% growth in exports over the past three years.
gert schyberg is managing director of sebnini. and founder. congratulations. how do you feel? good morning. yes, it is a how do you feel? good morning. yes. it is a very how do you feel? good morning. yes, it is a very good feeling - yes, it is a very good feeling and we are very proud as a family and as a business to be receiving this honour, really humbled. receiving this honour, really humbled- receiving this honour, really humbled. ., , ., ., , humbled. you started out ust ou and humbled. you started out ust you and your i humbled. you started out ust you and your wife i humbled. you started out ust you and your wife i i humbled. you started outjustl you and your wife i understand. take us back to 1987. take us back to 1987. yes, that is of course take us back to 1987. yes, that is of course many take us back to 1987. yes, that is of course many years - take us back to 1987. yes, that is of course many years ago, i is of course many years ago, and at that time there w