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In the wake of news media digitisation, trust will prevail
In the wake of news media digitisation, trust will prevail
Success in news is all about one simple value argues Truescope CEO, and former iSentia CEO, John Croll.
July 30, 2021 10:04
by JOHN CROLL
The annual Reuter’s Digital News Report, the 2021 edition of which was released a few weeks ago, discusses the accelerated digitisation of the media industry due to the COVID-19 pandemic. Of course, the digitisation of the media has been in progress for many decades, but in the wake of the expected economic downturn caused by the pandemic, as well as the reduction of the physical distribution capabilities of media, print ad revenues more quickly dried up and media outlets have been more rapidly forced online.