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New Macfrut edition to return with four dynamic areas
Fairs with distracted hostesses distributing flyers outside of stands and company owners waiting for clients to appear are a thing of the past not only because of Covid, but also because this is 2020, not the 1990s. And, while fair organizations still believe in this formula, companies should have understood it by now. Macruft (September 7-9, 2021) understood it years ago and, in fact, it set up a digital version in 2020 and, in 2021, it will introduce 4 demonstration areas where visitors will be able to view innovations firsthand and talk to technicians and experts.