Saputo Dairy Australia unveils Cheer to replace Coon
January 13, 2021 10:21
Saputo Dairy Australia has revealed Cheer as the new brand of its household staple cheese range.
The decision to rebrand from the name Coon cheese was announced July 2020 amidst the global Black Lives Matter Movement and local controversy involving Sunrise host Samantha Armytage and media personality Prue MacSween. Coon, along with a number of brands around the world have been forced by consumers to confront racial connotations of their names, logos and images.
Coon is an offensive slur used towards Indigenous Australians.
Cheer has been revealed as the new brand for Coon.