by Jay Vroom (Trust In Food/America’s Conservation Ag Movement) … Today’s farm and food sustainability is different and it is real and lasting this time. It might be hard to see because almost every agribusiness and food company–along with a massive cross-section of our government all have sustainability mantras. And almost none of that talk aligns with the others or seems to have any clear basis for measurement or outcomes.
When I mention “sustainability” here my intent is to be all-inclusive of activities that also are branded “regenerative farming” and other evolving labels–it is all about increasing productivity and farm profit while reducing environmental footprint.