Cognac and brandy brands to watch in 2021 17th December, 2020 by Owen Bellwood
This article is over multiple pages: 1 234
While the Cognac and brandy sector was hit by the pandemic, the rise of digital could be key to its recovery in the years ahead. We present the brands worth keeping an eye on in the next 12 months.
After five consecutive years of growth that saw 14 million nine‐litre cases of Cognac sold in 2019, the category is expected to decline in 2020 due to the impact of the pandemic. According to figures from Euromonitor International, sales will drop to 12.4m nine‐litre cases in 2020, and figures are predicted to remain below 2018 levels over the coming year.