texas. they will make a visitor robb elementary school, paying the respects of course to the elementary school, the memorial has been built up around that school there. they ll then move on to sacred heart. and a ten mass for an hour long service there. paying their respects to the community. and then it is the task that a president takes on every single time a mass shooting like this happens. and it is visiting with the victims and the victims families. paying their respects. this president knows all too well what it was like to lose a child as he did so many years ago. and quite recently as well. and i m sure he ll lend what he has learned in that moment to these families. but nothing can provide solace in the comfort that these families need right now. because all they want to survey these back in their arms. that s nothing this president could ever provide for them. he ll also be meeting with first responders as well. we re going to be tracking the location of the preside
firearms industry. i want to bring in ryan basile. he is a former firearms executive with a gun manufacturer camper america. he actually left that job after he became disillusioned by the gun industry profiting off of hate and tragedy, which he chronicles in his gun fight, my battle against the industry that radicalized america. back with me is julián castro, former secretary castro also numbers and political analyst. let me start with you on this one. and you talk about three elements that really make up the gun industry. you said hatred, fear and conspiracy. talk to me about how that is continued to drive of sales in this country and expand on those elements and why. well, in the early 2000s and certainly as president obama began leading in the polls in 2007. the nra figured out that those were the sort of components