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Annelise Campbell quit her job as a marketer to build an agency focused on diversity and inclusion.
Campbell launched CFG, an influencer-marketing and talent-management firm, at the end of 2019.
In its first year, CFG signed 20 clients to its roster. Here s how she launched her own business.
As a digital marketer, Annelise Campbell saw firsthand the disparity between what Black influencers experienced in the industry and what their white counterparts did.
During her early 20s, Campbell worked at marketing agencies like Golin and January Digital, running digital strategies and influencer campaigns for several brands.