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Asia-Pacific Power List 2023: Joanna Flint, Mandarin Oriental | Marketing

The CMO s MO: Abdul Sani s superheroic marketing quest at RHB Bank | Analysis

He could've been a commercial captain, but ended up as a CMO. Get to know this Malaysian marketing genius' data-driven and CX-obsessed journey.

Asia-Pacific Power List 2023: Bo Sun, Trip com | Marketing

Bo Sun has been agile in keeping a direct, two-way conversation with the consumers, besides building capabilities to help the industry.

Eugene Lee promoted to McDonald s International CMO | News

Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.

2020 s most-read stories | Analysis | Campaign Asia

June 2 | By Ad Nut Wunderman Thompson s Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client had been up to. Then he made a video about it. Dear client also earned a spot in our list of 2020 s most raveworthy ads, even though it s not technically an ad. And by the way, our post about the video is not only the most-read article of 2020 but also the most-read article of the past few years. February-June | By Staff reporters On February 7, we started a page spotlighting the actions brands were taking to support their communities as the pandemic spread. Such was the outpouring of donations and initiatives that we kept updating the page almost daily with new items all the way into June, and you kept reading. The page now stands as a record of an impressive effort on the industry s part.

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