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DDB Group crowned NZ Agency of the Year ~ laser-focused on big, powerful creative ideas

DDB Group crowned NZ Agency of the Year ~ laser-focused on big, powerful creative ideas
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CB Q&A: DDB Group Aotearoa CCO Gary Steele reflects on the work he s most proud of – Campaign Brief Asia

After a successful career in Asia Gary Steele needed a new challenge and moved to NZ where he joined DDB Group New Zealand in 2019. In 2020, he helped DDB achieve a back-to-back win across the region by winning Campaign’s Agency of the Year and then Agency of the year at Axis Awards in NZ as well as

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Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

December 14 2020, 4:42 pm | BY Lynchy | No Comments While Colenso BBDO was the winner of the CB New Zealand Agency of the Decade title, a few agencies ~ most notably arch rival DDB ~ plus FCB, VMLY&R, Special Group and Clemenger BBDO ~ had their moments of glory over the last 10 years. Colenso BBDO, with 45 points, was placed just ahead of second placed DDB on 40 points. Clemenger BBDO Wellington and Special Group shared the third spot on 16 points apiece, followed by FCB at #5 on 12 points and BC&F Dentsu at #6 on 10 points. Colenso BBDO won the Campaign Brief NZ Agency of the Year title five times: in 2011, 2013, 2015, 2017 and 2019. DDB won the title three times ~ in 2011 (shared with Colenso BBDO), 2012 and 2020 ~ FCB won in 2014, Y&R in 2016 and Special Group in 2018.

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Colenso BBDO named Campaign Brief New Zealand Advertising Agency of the Decade

December 14 2020, 4:37 pm | BY Lynchy | 4 Comments Colenso BBDO has been named Campaign Brief New Zealand Advertising Agency of the Decade, after being consistently placed in the top 5 of Campaign Brief’s annual Hot + Cold Chart every year. During the decade Colenso BBDO won the Campaign Brief NZ Agency of the Year title five times: in 2011, 2013, 2015, 2017 and 2019. Says Colenso BBDO creative chairman Nick Worthington (above right): “To achieve CB Agency of the Decade in 2020 – which was perhaps the most challenging year we have ever faced – is both a wonderful end and an incredible start to what I believe will be the most exciting decade of our lives, for New Zealand, and every purpose driven organization.”

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