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With World War II in full swing while he was in high school at Meta, Gus Heisler completed correspondence courses during the summer months, realizing he might be drafted into the military. His foresight paid off, as he was able to graduate after his junior year in the spring of 1945 and received his induction notice shortly thereafter.
In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.