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Santa Fe Klan Signs With 33 & West

Mexican hip-hop artist Santa Fe Klan has signed his first ever exclusive agency deal with 33 & West for exclusive representation for the United States and Canadian territories, Billboard has learned. Santa Cumbia, was released earlier this month and is produced by Grammy-nominated producers Toy Selectah, Camilo Lara and El Dusty. Santa Fe Klan is also featured on a remix of the hit Run The Jewels single Ooh La La. His track Te Iré A Buscar was winner of Mexican performance rights group SACM, earning the award for best song of the year by an independent artist. Santa Fe Klan has released more than 150 songs including the hit track Debo Entender, which has been streamed for than 130 million times. Santa Fe Klan has nearly 5 million subscribers on YouTube.

PREMIÈRE: Mexican Institute of Sound and La Perla Search for The Antidote

sonidero culture. Luckily, Colombia’s La Perla are at hand to ensure things don’t get too out of hand with their harmonies adding a spiritual née magical element to this search for “El Antidoto”. Discussing the role of La Perla in the song, Lara tells us: “Diana Sanmiguel raps as though she had the antidote in her. She is powerful and smart. I like to think of cumbia as a healing element. Together like at a ‘sonidero’ dance party, dancing to one rhythm. Looking for the antidote.” The video clearly plays off the freaky nature of the track, with Lara as shaman and the members of La Perla deity-like figures (though of the malevolent variety). Filmed in Mexico City during the pandemic we have reliably been told that all necessary precautions were taken during the shoot. Here’s Lara once again to fill us in on the concept for the video:

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