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How to update a brand mascot without upsetting your audience

How to update a brand mascot without upsetting your audience
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Team Spirit Without Spirits: Can Agencies Build Culture Away From Alcohol?

Team Spirit Without Spirits: Can Agencies Build Culture Away From Alcohol?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Will daring to be different pay off for advertisers this Christmas?

Will daring to be different pay off for advertisers this Christmas?
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

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Ad Industry Has Its Say On Saatchi & Saatchi s First John Lewis Christmas Ad

The eagerly-awaited debut from the retailer’s new creative shop just landed. So what does adland think of the festive spot?

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The Drum | Urgent Optimism : What The Ad Industry Can Add To The Climate Change Movement

This week, we ask agency experts how they’d battle public indifference to climate change messaging.

United statesCamilla yatesTom firthHelen hughesDan ayersMary robinsonSarah collinsonLeagas delaneyKatie harrisonJonathan freedlandJosh bullmoreAndy harveyLeo burnettJake goodmanBen essenSally pritchett