Tazo Shows How Reforestation Can Make a Difference in Cities, Too
Mar 09, 2021
Photo: The Forest of Nisene Marks in Aptos, California, a former logging site that had been completely clear cut and has been the focus of reforestation efforts since the early 1960s.
Reforestation has become the new best friend of companies seeking to burnish their sustainability profiles, but follow-on studies are beginning to demonstrate that an effective tree planting initiative is more complicated than it may seem. The Tazo Tea Company seeks to avoid the pitfalls and make a strong impact, through a carefully targeted plan that could become a roadmap for others to follow.
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