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Google appoints Emotive as creative agency for Google TV and launches new content series

Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.

Google Australia taps into parental emotions to tell Women s AFL story

Video By Charlotte McEleny-01 April 2021 10:14am You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative that should be on your radar. Today, Google Australia takes its AFL sponsorship to an emotional level. Google Australia has launched a film that shows how Google can help power parenting, through the story of a girl trying to get into women’s Australian football (AFLW). The emotional video follows a father-daughter story of a girl that wants to get into Australian football, despite her father’s lack of knowledge about the sport. Starting with a Google search about where to buy a football, to translating classic Australian colloquialisms, the story shows that through supportive parenting, the girl eventually becomes great at the sport.

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