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Testing how navigable SEPTA is, with glasses that see what riders see Thomas Fitzgerald, The Philadelphia Inquirer © YONG KIM/The Philadelphia Inquirer/TNS Volunteer Cameron Adamez in the special eye-tracking glasses. Every step you take, every turn you make, every confused thought you think . the glasses will be watching you. Cameron Adamez was outfitted with Tobii Pro eye-tracker glasses on a recent Friday afternoon and dispatched to the caverns beneath City Hall Station on a mission from SEPTA to find out just how difficult it is to get around its rail transit system. Adamez was a volunteer test subject in an experiment designed and conducted by Megan Ryerson, the UPS chair of transportation at the University of Pennsylvania, to generate data for SEPTA planners overhauling the system’s way-finding: the maps, signs, and branding that clue riders where to go for what line.

University of pennsylvaniaUnited statesSharon hillCameron adamezLos angelesMegan ryersonCamille bogganPenn centerVolunteer cameron adamezTobii proCity hall stationAlex powersUniform traffic controlBroad street lineMarket frankford lineCity trolleys