We explore the dos and don'ts for hiring managers, CMOs and senior marketers when weighing up candidates for a job outside of category or sector expertise
In part 1 of this CMO special in-depth series, we explore the ongoing bias against senior marketers being considered for roles in new categories and industry sectors
In part 1 of this CMO special in-depth series, we explore the ongoing bias against senior marketers being considered for roles in new categories and industry sectors