so what is this beer? so this morning s number is, 153%. so nonalcoholic beer searches are up 153% from 2018 and up. up 27% from 2022. i know i hit on something when everybody so interested in this topic. people think it tastes pretty good. i drank this during covid. this is the only thing i got close to alcohol with this. you don t actually feel anything and you just gain the calorie count. what s so interesting about what s going on, we re talking about non-alcoholic searches going up. alcoholic drinks in 2022, look at the sales. know and non-alcoholic beverages trail behind all alcoholic beverages, $188 billion to $2.5 billion in sales. look at the change from 2022. the all-alcohol category, down
thousands and thousands of years. it rains, farmers plant crops, things grow, we harvest those gropes or animals eat those crops and we eat the crops or the animal. i don t know what s in the plant-based stuff trying to imitate the real stuff. i know what s in my burger, cow is in it. pick is in my bacon. that s the way the world has rotated for thousands of years. this carbon signaling, put it on the packaging like if you eat this you have emitted this much? who benefits from that and how does it improve any part of this situation? no doubt they will. stick to the basics. eat the stuff that grows and moves and everything will be fine. bill: remember when bloomberg was mayor and did the calorie count at yankee stadium and you go to a baseball game and order a hot dog. what s going on here? at first you notice it and the first time you notice it and the second time you ignore it.