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Chubb unites Korean insurance arms under Lina brand

US insurance group Chubb is uniting its three Korean affiliates under the Lina brand, seeking to create synergies by integrating brand identities. Formerly known as Ace American Fire and Marine Insurance Company Korea, Chubb's general insurance subsidiary announced Friday that it will rebrand as Lina General Insurance starting Saturday, aligning with Chubb Korea's other affiliates Lina Life Insurance and.

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