The cost-per-click (CPC) model is a crucial consideration when it comes to online advertising campaign strategies. Advertisers are charged for each click on an advertisement and this model is commonly used to calculate the cost of ad serving across various platforms.
You've got tons of leads coming through the funnel. Most of them are high-quality, and your marketing seems to be performing well. A lot of them are even converting into customers. But is your strategy scalable? How much are you spending to get those leads? Businesses need to understand their cost per lead if they