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Inspired by a tip from the "Ladies Who Lamb" Facebook group, farmers like Sam Bryce have observed a decrease in aggression among their rams after using the strong scent of Lynx Africa.
Sold by Unilever, Axe body spray once synonymous with overt machismo and the pinnacle of masculinity thanks to a barrage of provocative adverts catering to wannabe womanizers is catering to a new consumer: sheep.