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A GROUP of Oxford students have won an award for their business which aims to help make black-owned businesses more visible online. Created last year by three decade-long friends Cain McCallam, 25, Fabio Embalo, 26, and Duray Pretorius, 25, Viaduct Generation is an SEO (Search Engine Optimisation) agency in London and Oxford. It helps small black-owned, POC (people of colour) and progressive businesses to get more exposure online. The trio aim to diversify digital spaces as they say roughly 91 per cent of web pages are not listed on Google despite 93 per cent of online browsing beginning on the search engine. As businesses increasingly rely on an online presence during the pandemic, this statistic will begin to affect small-medium sized businesses who are not visible on Google.