café operation as well. a lot of that ended up translating to the business world. reporter: when you were looking for help marketing it was focused around mutual love and respect for law enforcement. explosive detection, direct detection, portable products like fentanyl, very accurately. reporter: what is the prospective the snowflake test? it is great. the pushback is ridiculous. how has this evolves? we decided to make the final part of the test for potential managers to be a high stress interview, whether it be underwater training race car driving or shooting a rifle on the range we put them outside their comfort zone and conduct the interview during that class.