The overall Rural Tourism Business of the Year was Nettlecombe Farm, the Whitwell holiday lettings business. Jose Morris, of Nettlecombe Farm, said: “We’re delighted to have won this incredibly prestigious award. I take it as recognition of how hard all the members of our team at Nettlecombe Farm work to give our guests a unique experience during their stay with us. Nettlecombe Farm has been in my late husband John’s family for over a century, he set a culture of continuous improvement and re-investment into the land and environment which is now part of our DNA. By opening the farm to guests, visitors and educational trips we have, so far, navigated that balance. I hope that we can continue to give people a fully immersive experience of a working farm and the rural way of life for generations to come.”