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Ritviz, creator of ‘Hindustani dance music,’ almost matched touring income with streaming last year. MUMBAI In India, a country where the average payout rate for an audio stream is 10 paise ($0.0014) about half what Spotify pays artists in the U.S. most independent musicians struggle to make rent from their plays on the nine main streaming platforms. An exception is Ritviz Srivastava, a 24-year-old composer, producer and singer, and the creator of a sub-genre of Hindi electro-pop he calls “Hindustani dance music.” In 2020, Ritviz, who is known artistically by his first name, made almost as much money from streaming as he did from touring in 2019 a notable feat considering he’s one of the busiest live acts in India, playing nearly 70 concerts a year.

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