television event and those that missed it or want to watch it again, we try to keep them current. people are watching on netflix trying to catch up in advance of the finale. there are other ways people are catching up, not just netflix. marathons are their events. we try to curate them and elevate the show in that way. those worked. our cable video and demand partners said the streaming has been the catch up has never been stronger and dvd sales and other aspects of the show has been firing on all cylinders. never so easy to catch up on a series and now people feel this compulsion to catch up before it s over. word of mouth is still a great thing. i was talking to someone earlier about how they used to buy box sets of things like twin peaks but now it s easier today to catch up. it s not that long ago that amc was only known for movies. some people still think to