M·A·C Cosmetics has partnered with artificial intelligence (AI) and augmented reality (AR) solutions provider Perfect Corp., and online product sampling platform, SoPost, to offer a personalized product sampling experience.
This product sampling journey integrates a hyper-realistic AR virtual try-on and personalized AI shade matching, powered by Perfect Corp., combined with the convenience of physical product sampling delivered to the consumer’s door. “This tailored full circle consumer.