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“I really feel agriculture is changed forever. There has been a wave moving through our world where the consumer has really become aware of the producer. We finally are getting the spotlight turned on us and people are realizing how important our industry is to the food chain,” Richard said. “When the grocery stores were empty and there was no food on the shelves, it really made the consumer pay attention to us in a positive light. We have been so happy to educate people on our operation, how it works, what we actually do and to the possibility of getting their food right from the ranch. I really think the consumer has changed their mindset and opened up to the opportunities of buying fresh from a local producer.”