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Byron Bay tattoo enthusiasts are set to reap the benefits of new shirt brand Reaper Clothing, satisfying a demand for local alternative clothing.
The recent launch had brought a new meaning to birthing creativity for husband and wife duo Brendan and Melissa Horne who thought up the clothing brand during maternity leave.
Mr Horne said he was inspired to kickstart the brand after getting tired of paying big on UK brands like Bad Monday.
“I was not only having to pay the conversion rates but waiting on international postage so I’d end up spending $70, 80, 90 on one shirt,” he said.