The term Africa often oversimplifies the continent, neglecting its true diversity of 54 countries, a collective population of 1.47 billion, and a linguistic landscape of nearly 3000 languages. Entering iGaming sectors across Africa requires a nuanced approach, making the one size does not fit all mindset a differentiator between successful business expansion and falling short.
How can influencer marketers educate audiences in the IPL? Share
As influencer marketing becomes a commonplace strategy in the
Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising.
Parimatch, a firm that teamed up with MMA icon
Conor McGregor in 2019, is one such company that places a strong emphasis on influencers.
Speaking on the Marketing and Advertising panel at
SBC Digital – India,
Japneet Sethi, India Marketing Lead at Parimatch, touched upon the ‘penetration of social media’ and how such individuals should attempt to educate their audiences, as opposed to altering perceptions of sports betting altogether.