buzzfeed.com simultaneously. 670,000 people. that s roughly how many people are watching this show right now. websites can get that big nowadays at the same time. what media lessons can we learn from the dress seen around the world? binge back cable news analogy buzzfeed gets tens of millions hundreds of millions a month. it felt like saturation coverage like cable news does. there s a broadcast quality to the web. there s a mass scale. i don t know is it the web or real life where i m showing you my phone or showing my kids my phone. internet but sounds like real life. a world event with physical object. i think those things this was a moment of seeing this blur. i was on a plane when this happened. it did happen took over twitter. least important but most fun. people on the plane following