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Gather.Town is a gaming platform with a strong retro vibe reminiscent of 80s arcade games.
Attendees choose an avatar, choose an outfit, and head out into the great digital unknown from their desktop.
IMEX’s Gather Buzz Fest features a games room, a Guilty Pleasures entertainments tent, musical campfires, parklands and splash-free island-hopping. Dog-owners are invited to bring their real-life pooches on-screen while musicians can jam around a firepit. No add-ons, downloads or apps are required as navigation is controlled using keyboard arrows.
Participants at Swapcard’s Evolve Homecoming event will also join Gather Buzz Fest as part of the two communities’ co-located event – a first for the industry.
This will be an afternoon of free education on the company’s new virtual platform, IMEX BuzzHub.
Under the banner Extreme Innovation – What is it and why does it matter? experts from Airbus, Smyle, the GCB and creative agencies will explain how they have pushed boundaries to deliver change and create new value for their industry.
Also – in an industry first – the IMEX Group is collaborating with Swapcard to deliver crossover sessions. Attendees of both Swapcard’s Evolve Homecoming event: The Big Industry Comeback and IMEX’s Buzz Day will be able to access co-located content including a keynote by Arianna Huffington.