plus, accounts buying plu ticks and sending stocks of some major companies plummeting. we have been covering every twist and turn of this saga and it has been, jake, as we talk about this, it is the impending buying of these blue checkmarks, and how much havoc it could wreak and we see it happen and then all of the layoffs over the weekend. talk us through it. so yasmin, the blue checkmark debacle has really been the most extraordinary thing. i mean you re basically having people pay $8 a month to essentially claim to be whoever they want to claim to be. next to the blue checkmark, that in the past under the old rules of twitter meant that you knew to a certainty that they purported to be. that is not what is going on now and you had people claiming to be elie lilly and insulin would