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Vertical Leap lend their B2B expertise to marketeers keen to bolster eCommerce.
Unlike consumer purchases, the average B2B purchase involves up to six people, according to a recent study published by Demand Gen. This means B2B e-commerce brands need to convince groups, rather than individuals, when it comes to most purchases.
As a result, the research stage of the B2B purchase journey is even more important and marketers have to win channels like search marketing that have a greater influence on the early stages of the sales funnel.