By Sonya Hook
Winetraders has announced that Beth Willard will join the commercial team as Buying Director.
Willard joins Winetraders from Direct Wines where she has been Global Buying Manager for the last nine years, with responsibility for wines from Spain, Central & Eastern Europe, South America and various regions in France. Prior to this she was a Buyer at Alliance Wine after moving to the UK from Australia, via France, where she worked in various roles throughout the industry. She is also a Panel Chair at the Decanter World Wine Awards amongst other competitions.
Willard will work alongside Winetraders Managing Director, Michael Palij MW, who set up the specialist importer 25 years ago, and will oversee the company’s work across its portfolio of producers from Spain, Italy, Germany, Portugal, Chile and Australia.