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Chelmsford florist launches new subscription service for customers A Chelmsford florist has launched a new subscription service to help make flowers more accessible. Lula Lula has signed up to the national Bunch Club scheme which aims to educate and share knowledge on bouquets. Each month, the club will feature a new theme and subscribers will receive a beautiful hand-tied bouquet, including a Flower of the Month information card. The cards teach the Bunch Club community about a variety of flower featured in their bouquet, from their symbolism and history, to their traditions and uses. The first subscription package will launch this month teasing inspiration from ‘A Butterfly’s Wing’, to celebrate the joy of the early sunny days of spring.