again. i think that s brilliant. it s using the matrix in a smart way to get you to rethink about the brand. i think this is having a celebrity has become a huge trend in the super bowl and having him in this ad is a win certainly for kia. it s a very good ad. there are lots of car ads this year. this is one of the better ones for sure. james, one i was shocked to actually lock was go daddy. let s take a look. good morning. it s a butte yous day, a wondrous day, the flowers bloom and the animals play. it s a butte yous go daddy normally does these really sexy salacious ads,