fredericks of hollywood are taking your booty from this to this. one texas company even named one of its perky padded panties the pippa. during the royal wedding the phone starts ringing off the hook. i want to buy the pippa. can you make that happen for me? we can. designed to add curves in all the right places the panties give your butt the uplift usually reserved for padded bras. even jeans do the same trick. now all about the booty, the reason, skinny jeans, jeggings, pencil skirts all the fashions have informed this whole other industry that s saying to women, hey, ladies, you better perk up that bottom. reporter: this 30-year-old wears feel foxy s top seller, the j-lo. why do you wear butt pads? it s just kind of fun for me. something to kind of spice up an outfit. more than anything it gives you confidence.