walked into trump tower. remember, donald trump just wrapped up the primary season, secured enough delegates to become the nominee. we are several weeks before the convention. it s a moment of transition. remember, also, this is when the staff shake up was starting to brew. the children of donald trump, right, wanting lieu wan dough ski out. you have jared kushner and manafort in this meeting. lewandowski was not in the meeting, which i find interesting. you have a small operation covered like a business z. that didn t look like every other campaign you or i covered. they took pride in that. it was z. it was a different operation. this is just as they were trying to expands and be the general election nominee. all of that is the context. we know donald trump, his schedule that darks he was in trump tower for part of it and
certification. rosemary has six of them. a diversity supplier is a small business, a woman-owned business, a hispanic-owned business, asian business z. now they have the gay and lesbian designation. that is a percentage of sales that the government has to spend with these designations. for instance, women owned businesses get 5%. if your head is spinning, rosemary recommends contacting the local small business to figure out ut. that s how she got connected. look at a date to come over. i would love that. i m dying to meetchlie. people experienced in doing business with the government, like linda, can guide you there the process. you need to understand who your target markets are. it s not just getting government contracts, who is going to buy the products? how are they going to buy and
direction and business z. it was a good thing. new partners helped her change everything. the company was growing at a pace that was hard to keep up with. we needed more bandwidth, more capital into the business z. not money, but we needed skills we didn t have. beth and her sea bags were at a cross roads. they wanted a change. while the company had been growing fast, beth knew she had to do something to make sure it went the next level. hannah has a desire to step back from the day-to-day and i wanted to see the company grow and scale it up. they co-owned the brand since 2006. sea bags makes things like totes, duffels and bucket bags from use zed sales. before she could restructure anything, beth needed new partners, ones that would ideally add cash and savvy to
right thing to do. everybody knew the change needed to happen. it was hard making it happen. he knew content wasn t the problem. they were great at that. the issue was that the company had not changed how they delivered that content in years. the world was changing around them and they weren t changing with it. it was more to us about setting up the structure of the business so that the content we worked so hard to gather could be utilized across different platforms. we have people that will go to a destination and gathering video content, writing a story for a magazine that are working on part of the guidebook that are posting updates on snap chat. that s how you share the world with people, in a number of different ways. how do we gather content? what type of content do we gather? in what ways are people going to interact with us. as it does with business z, it came down to what the customer wanted. for lonely planet, that included
money transfer, exchange rates and data security. what came first, the chicken or the egg? in the case of perdue, when arthur perdue founded the company in 1920, they started out selling eggs. today, they are one of the largest american producers of chicken and the business is still in the family. we sat down with grandson jim perdue in salisbury, maryland to talk about the importance of getting facetime and why you shouldn t get defensive in this learning from the pros. i m third generation. my grandfather was first. we have four fourth generation in the business z. when my grandfather, arthur perdue was, it s fair to say risk averse and growing up in the depression, he didn t want to owe money so he didn t want to borrow money. he established the values of the company of quality.