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5 Lessons on Leadership From New Zealand Prime Minister Jacinda Ardern Soft power is no less powerful than hard power. It s just different. Opinions expressed by Entrepreneur contributors are their own. When you look at the timeline of human history, you observe that it’s only relatively recently that women were allowed access to the spheres of education, commerce and politics. It’s no surprise, therefore, that our role models for leadership were molded to distinctly masculine characteristics  competition, assertiveness, achievement.  In order to succeed as leaders, women have tended to adopt these masculine traits. The successful female leaders we recall the ones who get stuff done    are often the ones with a singular focus, a desire to win, the ones who want to be seen as high achievers. The Superwomen. 

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