AKQA’s Geoff Northcott, Jury President of the 2021 Creative Business Transformation Lions, explores how brands can embrace a transformational culture and unlock progress through creativity.
The world never stops evolving but neither do leading companies. A mindset of envisioning a better future and working tirelessly to realise it is required more than ever today, as digital technologies, design thinking and a global pandemic drive disruption in every industry.
However, with the Fortune 500 turning over faster than ever, and 70% of leaders describing their transformations as failing to achieve their goals, there’s a need to celebrate and share the stories of those that succeed to distill the common learnings from their journeys.
Richard Brim and Vicki Maguire among Cannes Lions jury presidents
Event set to take place in June.
by Emmet McGonagle
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