to run a business someone who has hired workers. greta: i m struck by what he said in the rose garden, the next couple of months he s going to be doing something. have you seen these numbers today? right. don t forget what happens tomorrow. the new unemployment numbers. greta: if they trend way down we revisit maybe we are on the right track. who knows what is going to happen. a lot of economists are thinking increase unemployment rate and more jobs lost this was supposed to be the summer of re . summer of recovery. greta: fit increases tomorrow it will be so oppressive. we need good numbers. good numbers tomorrow, hopefully. steve thank you. coming up, go negative, stay positive. what resonates with you the voters in political ads? this might embarrass. frank luntz is here with the facts and figures. should you run for cover? we are going to give you the