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Labeling for successful logistics

The Covid-19 pandemic has created unprecedented challenges for supply chain and logistics management in the last few months. Products such as canned food, toilet paper and cleaning supplies have seen a significant rise in demand; other end use sectors have slowed dramatically. Simultaneously, e-commerce is booming. Some companies are struggling to meet demand fueled by the increasing number of customers adopting online buying habits. The shift to virtual shopping and a focus on consumer desire for safety has had a massive impact on the logistics market and the entire supply chain, including label manufacturers. Pandemic magnifies challenges According to Forbes, e-commerce has seen a 129 percent year-on-year growth in the US and Canada as of April 21, with an impressive 146 percent growth in all online retail orders. ‘The biggest challenge right now is keeping up with this unusually high demand,’ comments Stephanie D’Cruz, product manager, variable information at Avery Denni

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