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that s what comcast was doing five years ago when it bought nbc universal. in some ways this proposed deal is similar. i know a lot of viewers are sitting there thinking, okay, i m a customer of at&t. what does this mean for me? reporter: well, i think in the short term it means nothing. in the long term it means that at&t says it will be able to innovate and experiment, come up with new ways to consume media, new ways to watch tv and, of course, new ways to pay for it. for time warner this deal is enormously profitable. the stock was trading $80 a share before the rumors happened a couple of days ago. now it s going to be sold for $107.50 a share. there s obvious business logic especially for time warner shareholders. for customers at at&t, what it means is at&t will be able to own all of these channels as well as, for example, the wireless service. what that means down the road, we re going to see the companies experiment and find new ways to distribute media. could be new stuf

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