âMillionaireâs Lawyerâ JP McAvoy Interviews Book Publicist Scott Lorenz on âGenerating Your PRâ From: Friday, May 7, 2021
 McAvoy, an author and lawyer who helps people grow and sell businesses, found Lorenz s range of marketing and PR expertise fascinating. Since book publicity forms the largest portion of Westwind s business, the discussion began with that topic. Â
Â
After talking about creating a memorable book title, the notion of refreshing a previously released book for the current market was broached. Lorenz talked about republishing a child rearing book, about eight years old, which just needed new sections on current technology to give i