since the 1950s with many of the ways people live and work today bearing little relation today bearing little relation to that bygone era. but amidst all of the change is a remarkably similar issue, of an economy rocked by runaway prices and widespread worries over the soaring cost of living. so, what s it like starting a business facing today s headwinds. how is the good ship great britain and northern ireland helping hub the good news great stories of tomorrow? to find out, i ve been discussing that with four up and coming entrepreneurs, there they are, one from each of the four parts of united kingdom, england, scotland and northern ireland. wales, scotland and northern ireland.