aurora store. definitely panic mode now. everybody we re talking to here at this search wants in the industry. there s a lot of people from colorado, but i d say 20% of the people i ve talked to are from out of state that are willing to move here in a heartbeat if they can get their foot in the door. the green rush really is here and it s here to stay. the green rush embraces dozens of new business categories. mass roots is a social networking app. kind of an instagram for pot smokers. our goal with this office space is to create an environment where marijuana consumers can be themselves. and everyone in this company smokes. we do drug tests, but we have to fail in order to join the team. they write code all day, often while smoking on the job. it s legal, and they say it supports their idea that marijuana might sometimes increase productivity. the culture is changing. this guy is hosting a dinner party for friends.