this is the motor city. this is what we do. chris ler going with a two-minute ad there featuring eminem. those ads go for $3 million for 30 seconds. you can do the math on that one. eminem out also out bushing brisk tv. who knew. he s the pitch man now. before the game got started, christiristina aguilera sang th national anthem. if you listened closely, you may have noticed she skipped a line and repeated another.