To show them the best web site, how to show them the best information from their friends is constantly trying to assess what makes the best Information Service for you. At the same time, universities for the last 20 years as weve moved more and more social Exchange Online have been moving to think about this as a social environment. This is the public square. So there are plenty of universities, plenty of researchers like myself who have come up with, you know, over the years come up with Research Projects that have to do with studying peoples experiences online. And in both those cases theres as much interest in figuring out what it is that people do as there is in people figuring out how to navigate those spaces. So theres both wanting to know what people do and people wanting to figure out the best way to find information. Theres two different threads of research that go on. Host how sophisticated is it getting . Guest um, what part . Host the research part. Guest you know, we have,