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Rookie s Root Beer Founder Brings Dino Happy Hours to the Elderly

Jenny Rooke and friends at Elderwood Jenny and Dave Rooke have operated Rookie s Root Beer from their home in Burlington s New North End since 2005. They sell soda almost exclusively on draft at restaurants and at the Burlington Farmers Market. After the pandemic torpedoed sales, the Rookes didn t have the capacity to revamp their distribution model to sell cans to stores or ship to customers. Shortly after our world shut down, as Jenny put it, she received a gift from a girlfriend. It came with a note: Sorry you just lost your business, but here s an inflatable dinosaur costume. I hope it brings some joy to your life. With little else to do, Jenny put on the costume and started walking up and down North Avenue carrying a sparkly sign that said, Be kind. Stay safe.

Vote - Burlington Farmers Market - Best Farmers Market Nominee: 2021 10Best Readers Choice Travel Awards

Marla is a journalist with a passion for travel,.  Read More Marla is a journalist with a passion for travel, music and culinary adventures (combining all three whenever possible)! An avid globetrotter, she has covered topics such as exotic Tahitian getaways; Santa Fe’s chocolate trail; Argentine wines; and Japan s Washoku cuisine. Marla is co-author of the book, A Century of Hospitality, a historical exploration of US hotels. Her articles have appeared in numerous publications worldwide. Follow her on Instagram and Twitter or see more of her work on her website. Marla Cimini Marla is a journalist with a passion for travel, music and culinary adventures (combining all three whenever possible)! An avid globetrotter, she has covered topics such as exotic Tahitian getaways; Santa Fe’s chocolate trail; Argentine wines; and Japan s Washoku cuisine. Marla is co-author of the book,

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